BY GREGORY HEDGEPETH
Back when I started Vital Narrative, I wanted to buck several trends such as providing authors with a bigger royalty share, being transparent about processes and contracts, among other things. I also designated release days for Fridays, because (if I’m being honest) it just made more sense to me at the time.
However, as we continue to evolve as a company, I’ve changed my mind on a few things in lieu of being a little more traditional. I still believe in transparency and giving authors four times the average royalty share. But release days on Fridays? Ehhhhh.
Traditional release days for books are on Tuesdays, mostly because the NYT bestseller list is based on sales from Tuesday to Monday and then tallied on Wednesday, which is when the list is actually compiled.
That being said, our release dates will now be set on Tuesdays to align with traditional publishing days, beginning with Small Nights Gospel, which will release on Tuesday, February 19th.